Core Web Tools
- Google My Business – Claim your listing, manage your information, and respond to customers.
- Google Search Console & Bing Webmaster Tools – Claim your domain, submit your sitemap, and get alerted of issues that need to be fixed.
- Google WorkSpace or Office 365 – Email, calendar, video conferencing, cloud file storage, and more. Edit Word, Excel, and PowerPoint documents in the cloud and collaborate with others within your administration.
Marketing Tools
- Website
- SiteGround for web hosting. – GoDaddy is charging $310/y for one site. Siteground is charging $240/y for unlimited sites.
- WordPress – Open sourced and completely customizable. Sony, Microsoft, Disney.
- Divi Theme – Like Photoshop for websites.
- Yoast plugin – Access and update the elements that search engines are looking for to rank your site.
- Google Analytics – Reliable measurement tool with built-in automation, realtime reporting, cross-platform attribution, and so much more.
- Social Media
- Sprout Social – All-in-one social media management platform.
- Facebook Business Manager – Manage all of your marketing and advertising activity on Facebook.
- Digital Ads
- Facebook Ad Manager – An all-in-one tool for creating ads on Facebook, Instagram, Messenger or Audience Network.
- Google Ads – Be seen where your customers are searching, browsing and watching across Google Search, YouTube, and the web.
- Email
- Mailchimp – Win over new and repeat customers by sending emails and creating automations to .
Optimization Tools & Strategies
- Competitor Analysis
- Screaming Frog – The industry leading website crawler for Windows, macOS and Ubuntu. Used to scan the competitor and expose what keywords/strategies they are applying.
- Website
- Screaming Frog – The industry leading website crawler for Windows, macOS and Ubuntu. Used to scan our site and show SEO (Search Engine Optimization) improvements that need to be made. (See example below)
- Screaming Frog – The industry leading website crawler for Windows, macOS and Ubuntu. Used to scan our site and show SEO (Search Engine Optimization) improvements that need to be made. (See example below)
- Tawk.to – Monitor and chat with the visitors on your website. Also has a ticketing system that helps create a help center on your site.
- HotJar – Heatmaps visually represent where users click, move, and scroll on your site.
- Digital Ads & Social Media
- A/B Testing – A/B testing is a way to compare two versions of an ad to figure out which performs better.