19 Tools And Strategies To Give Your Business An Edge On The Web

Core Web Tools

  • Google My Business – Claim your listing, manage your information, and respond to customers. 
  • Google Search Console & Bing Webmaster Tools – Claim your domain, submit your sitemap, and get alerted of issues that need to be fixed.
  • Google WorkSpace or Office 365 – Email, calendar, video conferencing, cloud file storage, and more. Edit Word, Excel, and PowerPoint documents in the cloud and collaborate with others within your administration.

Marketing Tools

  • Website
    • SiteGround for web hosting. – GoDaddy is charging $310/y for one site. Siteground is charging $240/y for unlimited sites.
    • WordPress – Open sourced and completely customizable. Sony, Microsoft, Disney. 
    • Divi Theme – Like Photoshop for websites.
    • Yoast plugin – Access and update the elements that search engines are looking for to rank your site.
    • Google Analytics – Reliable measurement tool with built-in automation, realtime reporting, cross-platform attribution, and so much more.
  • Social Media
  • Digital Ads
    • Facebook Ad Manager – An all-in-one tool for creating ads on Facebook, Instagram, Messenger or Audience Network.
    • Google Ads – Be seen where your customers are searching, browsing and watching across Google Search, YouTube, and the web.
  • Email
    • Mailchimp – Win over new and repeat customers by sending emails and creating automations to .

Optimization Tools & Strategies

  • Competitor Analysis
    • Screaming Frog – The industry leading website crawler for Windows, macOS and Ubuntu. Used to scan the competitor and expose what keywords/strategies they are applying.
  • Website
    • Screaming Frog – The industry leading website crawler for Windows, macOS and Ubuntu. Used to scan our site and show SEO (Search Engine Optimization) improvements that need to be made. (See example below)
  • Tawk.to – Monitor and chat with the visitors on your website. Also has a ticketing system that helps create a help center on your site.
  • HotJar – Heatmaps visually represent where users click, move, and scroll on your site.
  • Digital Ads & Social Media
    • A/B Testing – A/B testing is a way to compare two versions of an ad to figure out which performs better.

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